I designed the branding concept of this box for high-end carbon fiber bicycle racing components along with the mechanical design of the packaging itself. The thickness of the material is greater than most smaller packaging pieces. This required special consideration in the die-cut design to yield perfect folds and matching joints. As a graphic designer,… Continue reading XRD Racing Carbon Fiber Component Packaging
Category: Portfolio
The Danny Cruz graphic design portfolio. Showing design excellence since 1999.
Jessica Coats Swimsuit Modeling Photos
This project was a collaboration between model Jessica Coats-Saenz, photographer Kreston Clark and myself. The photos were taken out in the desert in Southern California in tricky mid-day lighting. My goal for the first photo was to smooth out the look as much as possible to help make the harsh lighting less obvious. Apart from… Continue reading Jessica Coats Swimsuit Modeling Photos
MTB Cycling Gloves – Impressive Packaging Will Give Product an Edge Over the Competition.
You’re an avid cyclist. You need a new pair of mountain bike gloves because your old pair has worn through. You show up at a bicycle shop after doing your research. However, you arrive at the shop with your mind already set on a pair of Specialized cycling gloves. You look around at the display rack… Continue reading MTB Cycling Gloves – Impressive Packaging Will Give Product an Edge Over the Competition.
Photoshop Face Effects Beach Beauty
One of the most exciting yet challenging projects in Adobe Photoshop is enhancing photos of a face by using: Photoshop Face Effects It sounds like I’m talking about pre-programmed filters. Please let me be clear, that this is most definitely not the case. The best effects are the ones done on a case by case… Continue reading Photoshop Face Effects Beach Beauty
Mountain Bike Action Magazine 29er Hardtail Carbon Fiber MTB Ad
Here is a beautiful magazine ad design piece for the biggest craze to hit the mountain biking market in recent years. I’m talking about… 29er Mountain Bikes This ad was released in the May 2011 issue of Mountain Bike Action Magazine. It garnered quite of bit of attention and generated a large number of inquiries.… Continue reading Mountain Bike Action Magazine 29er Hardtail Carbon Fiber MTB Ad
Road Bike Action Magazine RavX CNC Parts Ad
What can I say? Very happy with the turn out of this ad. I wrote more in detail about the design process in my blog post Rush Jobs Make the Day Shorter here. However, one thing I did not mention in the design process post is the location of the ad. When the final printed… Continue reading Road Bike Action Magazine RavX CNC Parts Ad
Product Graphic Design – Professional Bicycle Racing Saddle
Designing graphics for product is one of the facets of design that I enjoy the most. The design process is more 3-dimensional. I greatly enjoy that. The concepts are put together on a flat art board in 2 dimensions but the thought process requires you to consider the shape and area where the final design… Continue reading Product Graphic Design – Professional Bicycle Racing Saddle
High End Mountain Bike Graphic Design – Product Artwork
Not everything I design ends up on paper or on the web. Some projects are way more exciting that that. This is one of those projects. Not only was the final design laser etched as the main graphic look of the Solis Tephra 5.5 mountain bike, but It is now the mountain bike I personally… Continue reading High End Mountain Bike Graphic Design – Product Artwork
RavX Cycling Products Catalog 2010
RavX makes quality cycling accessories and components that rival the world’s best. I’ve put in a lot of time creating high-end designs for them since early 2007. This particular catalog is one of longest and most complicated projects I have worked on. Not only was I in charge of conceptualizing the design, but I also… Continue reading RavX Cycling Products Catalog 2010
King’s Cathedral & Chapels Bulletin Cover
Back in 2003, while in Hawaii, I designed the bulletin shells for First Assembly King’s Cathedral & Chapels in Maui. This church has a large number of churches that spread across the Pacific Rim. These bulletins were handed out as a formal way of announcing future events and other news related to the chain of… Continue reading King’s Cathedral & Chapels Bulletin Cover