Flyer Design Variations Over the Course of 2 Years

This is what happens when you stick to a flyer template and adjust it every time there is a price or product change over the course of 2 years. The template works and it has been producing sales, so the saying goes, “If it ain’t broke, don’t fix it.” Just change the colors and the… Continue reading Flyer Design Variations Over the Course of 2 Years

Brochure Design Ideas – How to Best Accomplish the Design of a Brochure.

Just about every serious business person who’s marketing a product or service must develop a brochure to help sell that product or service. Even if you are not doing the design yourself and hiring somebody to do it, it’s your job to understand all the ins and outs of development. This will ensure that you… Continue reading Brochure Design Ideas – How to Best Accomplish the Design of a Brochure.

Mountain Bike Action Magazine 29er Hardtail Carbon Fiber MTB Ad

Here is a beautiful magazine ad design piece for the biggest craze to hit the mountain biking market in recent years.  I’m talking about… 29er Mountain Bikes This ad was released in the May 2011 issue of Mountain Bike Action Magazine. It garnered quite of bit of attention and generated a large number of inquiries.… Continue reading Mountain Bike Action Magazine 29er Hardtail Carbon Fiber MTB Ad

Road Bike Action Magazine RavX CNC Parts Ad

What can I say? Very happy with the turn out of this ad. I wrote more in detail about the design process in my blog post Rush Jobs Make the Day Shorter here.  However, one thing I did not mention in the design process post is the location of the ad. When the final printed… Continue reading Road Bike Action Magazine RavX CNC Parts Ad

Product Graphic Design – Professional Bicycle Racing Saddle

Designing graphics for product is one of the facets of design that I enjoy the most. The design process is more 3-dimensional. I greatly enjoy that. The concepts are put together on a flat art board in 2 dimensions but the thought process requires you to consider the shape and area where the final design… Continue reading Product Graphic Design – Professional Bicycle Racing Saddle

RavX Cycling Products Catalog 2010

RavX makes quality cycling accessories and components that rival the world’s best. I’ve put in a lot of time creating high-end designs for them since early 2007.  This particular catalog is one of longest and most complicated projects I have worked on.  Not only was I in charge of conceptualizing the design, but I also… Continue reading RavX Cycling Products Catalog 2010

Velauno Surfing, Kiteboarding & Windsurfing Promo Card

I produced this promo card for Velauno in 2007 to help promote the sale of surf, kite and windsurf products by Dakine, Bic Surf, Thule, Cabrinha, Best Kiteboarding and Surftech.  The cards were printed on thick stock cover, full color on both sides.  These were handed out at races, beach events, malls, and also sent… Continue reading Velauno Surfing, Kiteboarding & Windsurfing Promo Card

Full Page Ad in Ride Cycling Review Magazine Australia

I created this advert back in December 2007.  It appeared in Ride Cycling Review in Australia, issue #39 Jan/Feb/Mar 2008.  A few other versions of it were featured in magazines in USA, South Africa, New Zealand and the United Kingdom.  The concept for the other ads was basically the same but promoted different products.  The… Continue reading Full Page Ad in Ride Cycling Review Magazine Australia

Dakine Ads for Mundo Rad Magazine

These are two of a series of ads I created for Velocity, Dakine Hawaii distributor for Puerto Rico and the Caribbean.  These were featured in Mundo Rad Magazine.  Apart from Dakine, Velocity distributes other prestige brands such as Thule Car Rack Systems, Oxbow, Bic Surf, and most recently Surftech Surfboards. These ads were mostly laid out in… Continue reading Dakine Ads for Mundo Rad Magazine