These are two of a series of ads I created for Velocity, Dakine Hawaii distributor for Puerto Rico and the Caribbean. These were featured in Mundo Rad Magazine. Apart from Dakine, Velocity distributes other prestige brands such as Thule Car Rack Systems, Oxbow, Bic Surf, and most recently Surftech Surfboards.
These ads were mostly laid out in Adobe Photoshop using elements and photographs provided by the Dakine ad resource. I used the available elements plus created some of my own to develop the quality visual impact the company was looking for. Some final details were added in Adobe Illustrator before being exported.