How to Change a Photo to Black and White in Photoshop

Q: How do I change a photo to black and white in Photoshop? A: Read the tutorial below for a complete answer. This mini-tutorial assumes you will be using Adobe Photoshop®. Don’t worry too much about the version of Photoshop you have as the procedures are similar. A little plucking here and there should get… Continue reading How to Change a Photo to Black and White in Photoshop

XRD Racing Carbon Fiber Component Packaging

I designed the branding concept of this box for high-end carbon fiber bicycle racing components along with the mechanical design of the packaging itself. The thickness of the material is greater than most smaller packaging pieces. This required special consideration in the die-cut design to yield perfect folds and matching joints. As a graphic designer,… Continue reading XRD Racing Carbon Fiber Component Packaging

Flyer Design Variations Over the Course of 2 Years

This is what happens when you stick to a flyer template and adjust it every time there is a price or product change over the course of 2 years. The template works and it has been producing sales, so the saying goes, “If it ain’t broke, don’t fix it.” Just change the colors and the… Continue reading Flyer Design Variations Over the Course of 2 Years

WordPress Customization – Secret to Pro Blog Website Design!

There are a trillion WordPress websites out there! Yes, I said a trillion. Meaning lots! Mucho grande. With those trillion WP sites out there comes the desire by the owners to customize those sites. As most of you know, there are tons of ways to do WordPress customization. Methods available are both free and paid… Continue reading WordPress Customization – Secret to Pro Blog Website Design!

Mountain Bike Action Magazine 29er Hardtail Carbon Fiber MTB Ad

Here is a beautiful magazine ad design piece for the biggest craze to hit the mountain biking market in recent years.  I’m talking about… 29er Mountain Bikes This ad was released in the May 2011 issue of Mountain Bike Action Magazine. It garnered quite of bit of attention and generated a large number of inquiries.… Continue reading Mountain Bike Action Magazine 29er Hardtail Carbon Fiber MTB Ad

Road Bike Action Magazine RavX CNC Parts Ad

What can I say? Very happy with the turn out of this ad. I wrote more in detail about the design process in my blog post Rush Jobs Make the Day Shorter here.  However, one thing I did not mention in the design process post is the location of the ad. When the final printed… Continue reading Road Bike Action Magazine RavX CNC Parts Ad

Product Graphic Design – Professional Bicycle Racing Saddle

Designing graphics for product is one of the facets of design that I enjoy the most. The design process is more 3-dimensional. I greatly enjoy that. The concepts are put together on a flat art board in 2 dimensions but the thought process requires you to consider the shape and area where the final design… Continue reading Product Graphic Design – Professional Bicycle Racing Saddle

High End Mountain Bike Graphic Design – Product Artwork

Not everything I design ends up on paper or on the web.  Some projects are way more exciting that that.  This is one of those projects.  Not only was the final design laser etched as the main graphic look of the Solis Tephra 5.5 mountain bike, but It is now the mountain bike I personally… Continue reading High End Mountain Bike Graphic Design – Product Artwork

King’s Cathedral & Chapels Bulletin Cover

Back in 2003, while in Hawaii, I designed the bulletin shells for First Assembly King’s Cathedral & Chapels in Maui.  This church has a large number of churches that spread across the Pacific Rim.  These bulletins were handed out as a formal way of announcing future events and other news related to the chain of… Continue reading King’s Cathedral & Chapels Bulletin Cover