I designed the branding concept of this box for high-end carbon fiber bicycle racing components along with the mechanical design of the packaging itself. The thickness of the material is greater than most smaller packaging pieces. This required special consideration in the die-cut design to yield perfect folds and matching joints. As a graphic designer, I create designs like this in Adobe Illustrator and not in 3D packaging software like industrial designers do. This requires being able to think in 3D while working on a single plane file. But as you can see, it’s perfectly possible and very effective in fact. I’ve designed countless pieces of packaging in this same fashion and it allows my expansion into realms many other designers dare not venture.
This box also features a 5 color print using Pantone 877 metallic. My original design involved large masking areas to apply spot UV to only certain sections of the box. The remaining sections were supposed to be coated with a satin soft-touch coating. Unfortunately, due to budget constraints, that part of the design had to be scrapped and a single full cover of UV coating was applied. Not necessarily my cup of tea, but it’s an impressive piece of work nonetheless.
