Author: Danny Cruz

Danny Cruz is a resourceful creative designer, publisher and lover of the ocean and water sports. He's also a musician and overall cool guy. Follow @sixstringsensei.

How to Change a Photo to Black and White in Photoshop

Q: How do I change a photo to black and white in Photoshop? A: Read the tutorial below for a complete answer. This mini-tutorial assumes you will be using Adobe Photoshop®. Don’t worry too much about the version of Photoshop you have as the procedures are similar. A little plucking here and there should get… Continue reading How to Change a Photo to Black and White in Photoshop

XRD Racing Carbon Fiber Component Packaging

I designed the branding concept of this box for high-end carbon fiber bicycle racing components along with the mechanical design of the packaging itself. The thickness of the material is greater than most smaller packaging pieces. This required special consideration in the die-cut design to yield perfect folds and matching joints. As a graphic designer,… Continue reading XRD Racing Carbon Fiber Component Packaging

Jessica Coats Swimsuit Modeling Photos

This project was a collaboration between model Jessica Coats-Saenz, photographer Kreston Clark and myself. The photos were taken out in the desert in Southern California in tricky mid-day lighting. My goal for the first photo was to smooth out the look as much as possible to help make the harsh lighting less obvious. Apart from… Continue reading Jessica Coats Swimsuit Modeling Photos

Giving Google+ a Shot – Third Attempt Should be a Winner (Hopefully)

Well, given it’s Google’s 3rd attempt at building a successful social networking service, I figured I’d give this one a shot. You know what they say about 3rd attempts. I tried Wave, jumped right over Buzz, but my friends finally dragged me into Google+. I still don’t know my way around, I just opened the… Continue reading Giving Google+ a Shot – Third Attempt Should be a Winner (Hopefully)

Myspace After the Sale: Wonder What They are Going to do Now

Now that News Corp. has finally sold Myspace to Specific Media, we’re all left to wonder what they are going to do with it. Mind you, even though the social network collapsed, at the supposed $30-$40 million that it was sold, it’s still quite a deal. Specially given the fact that News Corp. paid a… Continue reading Myspace After the Sale: Wonder What They are Going to do Now

Flyer Design Variations Over the Course of 2 Years

This is what happens when you stick to a flyer template and adjust it every time there is a price or product change over the course of 2 years. The template works and it has been producing sales, so the saying goes, “If it ain’t broke, don’t fix it.” Just change the colors and the… Continue reading Flyer Design Variations Over the Course of 2 Years

Get Twitter Followers Without Being Completely Obnoxious

How to Get Twitter Followers Without Being Completely Obnoxious Seriously, if I had a new Twitter follower for every time I run into somebody who asks “How can I get more followers on Twitter?” I’d have followers coming out of my ears. So, instead of taking the high road, I’m going to address this situation… Continue reading Get Twitter Followers Without Being Completely Obnoxious