Simtec Silicone, an ISO 9001:2000 certified, Wisconsin based company that specializes in silicone parts for industrial and healthcare applications hired me in early 2007 to redesign their existing wesite. The plan was to use the existing website as a base instead of scrapping the whole thing and starting from scratch. The HTML code was updated to… Continue reading Simtec Silicone Website 2007-2008
Category: Portfolio
The Danny Cruz graphic design portfolio. Showing design excellence since 1999.
Velauno Surfing, Kiteboarding & Windsurfing Promo Card
I produced this promo card for Velauno in 2007 to help promote the sale of surf, kite and windsurf products by Dakine, Bic Surf, Thule, Cabrinha, Best Kiteboarding and Surftech. The cards were printed on thick stock cover, full color on both sides. These were handed out at races, beach events, malls, and also sent… Continue reading Velauno Surfing, Kiteboarding & Windsurfing Promo Card
Full Page Ad in Ride Cycling Review Magazine Australia
I created this advert back in December 2007. It appeared in Ride Cycling Review in Australia, issue #39 Jan/Feb/Mar 2008. A few other versions of it were featured in magazines in USA, South Africa, New Zealand and the United Kingdom. The concept for the other ads was basically the same but promoted different products. The… Continue reading Full Page Ad in Ride Cycling Review Magazine Australia
Dakine Ads for Mundo Rad Magazine
These are two of a series of ads I created for Velocity, Dakine Hawaii distributor for Puerto Rico and the Caribbean. These were featured in Mundo Rad Magazine. Apart from Dakine, Velocity distributes other prestige brands such as Thule Car Rack Systems, Oxbow, Bic Surf, and most recently Surftech Surfboards. These ads were mostly laid out in… Continue reading Dakine Ads for Mundo Rad Magazine
Smile and Wave Beneteau First Race Sailboat Logo
A few days ago I finished the logo artwork for a racing sailboat that had just arrived in Puerto Rico to meet up with her new owners. The brand new boat, a Beneteau First 40 was sailed from Annapolis to the Caribbean by a talented crew of friends and was due to attend her first… Continue reading Smile and Wave Beneteau First Race Sailboat Logo
Mundo Rad Magazine Ad for Velauno
This full page ad was part of a series of artworks created to promote the distributor of Surftech surfboards in Puerto Rico. This one appeared in Mundo Rad Surf Magazine, Summer 2007. I was looking for a bright colored theme with a look reminiscent of the Apple iPod ads of the time. You can see… Continue reading Mundo Rad Magazine Ad for Velauno
Surf Art – JS Surfboards Sonic Fish
I started painting surfboards back in 1998 while I was still in college. I was ordering my personal boards from a local shaper from Puerto Rico who’s now a very good friend of mine. I painted the first board he shaped for me and that led me to paint his team rider’s boards. Soon, the… Continue reading Surf Art – JS Surfboards Sonic Fish
Velauno Website 2002-2007
This project started of as a 3 month job and turned into a 5 year commitment. We started with a concept to create a complete resource for local & visiting windsurfers, kiteboarders and surfers. Over a course of 5 years there were many changes, updates and additions done. The website proved to be the company’s… Continue reading Velauno Website 2002-2007