This full page ad was part of a series of artworks created to promote the distributor of Surftech surfboards in Puerto Rico. This one appeared in Mundo Rad Surf Magazine, Summer 2007.
I was looking for a bright colored theme with a look reminiscent of the Apple iPod ads of the time. You can see this in the bright-colored bars running vertically and the use of silhouetted palm trees instead of people.
The ad also attempts to create awareness of the availability of other brands such as Dakine, Bic Surf and Thule Rack Systems.
