Danny Cruz – Page 5 – dannycruz.com

Full Page Ad in Ride Cycling Review Magazine Australia

I created this advert back in December 2007. It appeared in Ride Cycling Review in Australia, issue #39 Jan/Feb/Mar 2008. A few other versions of it were featured in magazines in USA, South Africa, New Zealand and the United Kingdom. The concept for the other ads was basically the same but promoted different products. The… Continue reading Full Page Ad in Ride Cycling Review Magazine Australia

Dakine Ads for Mundo Rad Magazine

These are two of a series of ads I created for Velocity, Dakine Hawaii distributor for Puerto Rico and the Caribbean. These were featured in Mundo Rad Magazine. Apart from Dakine, Velocity distributes other prestige brands such as Thule Car Rack Systems, Oxbow, Bic Surf, and most recently Surftech Surfboards. These ads were mostly laid out in… Continue reading Dakine Ads for Mundo Rad Magazine

Prove it to the World New Punk Rock Drumming Video

Finally! After a couple of months of having babies, surfing my brains out and working multiple artwork projects, I put in some time to edit another drum video. This is the 4th in the series filmed with Go Pro HD Hero cameras. Recorded during the latest Christmas holidays, this one features a song written by… Continue reading Prove it to the World New Punk Rock Drumming Video

Smile and Wave Beneteau First Race Sailboat Logo

A few days ago I finished the logo artwork for a racing sailboat that had just arrived in Puerto Rico to meet up with her new owners. The brand new boat, a Beneteau First 40 was sailed from Annapolis to the Caribbean by a talented crew of friends and was due to attend her first… Continue reading Smile and Wave Beneteau First Race Sailboat Logo

Mundo Rad Magazine Ad for Velauno

This full page ad was part of a series of artworks created to promote the distributor of Surftech surfboards in Puerto Rico. This one appeared in Mundo Rad Surf Magazine, Summer 2007. I was looking for a bright colored theme with a look reminiscent of the Apple iPod ads of the time. You can see… Continue reading Mundo Rad Magazine Ad for Velauno

Solid Surfboard Artwork – The Newman

I just finished creating an artwork piece for a board that will be built by talented shaper Dan O’Hara from Solid Surf Co. The model is “The Newman” which Dan himself describes as a board “for boosting airs.” This is just a preview of the preliminary design. I ended up making some mods for the… Continue reading Solid Surfboard Artwork – The Newman

How I Created the Art Wave for the Surf Theme

I just updated my site’s style switcher and added the first of 3 styles. This one is for the surf theme. I’ve got 2 more coming… Dirt and snow. You might be wondering how I created the wave that sits below the header. It was a small sketch I drew this morning. I then scanned… Continue reading How I Created the Art Wave for the Surf Theme

Notes from an Epic Surf Session in SoCal

This is a post I wrote 3 years ago for an older blog. I like it and found it ideal to bring back to life. I was driving home from work today and I drove into Encinas Avenue towards the beach. I was trying to avoid the traffic of the I-5 in Encinitas. Having surfed… Continue reading Notes from an Epic Surf Session in SoCal

Surf Art – JS Surfboards Sonic Fish

I started painting surfboards back in 1998 while I was still in college. I was ordering my personal boards from a local shaper from Puerto Rico who’s now a very good friend of mine. I painted the first board he shaped for me and that led me to paint his team rider’s boards. Soon, the… Continue reading Surf Art – JS Surfboards Sonic Fish

Velauno Website 2002-2007

This project started of as a 3 month job and turned into a 5 year commitment. We started with a concept to create a complete resource for local & visiting windsurfers, kiteboarders and surfers. Over a course of 5 years there were many changes, updates and additions done. The website proved to be the company’s… Continue reading Velauno Website 2002-2007