I Present to You the Danny Cruz Design Portfolio…

My portfolio has multiple pages – At the bottom of the page, don’t forget to click “previous entries” to see more.

This portfolio represents just a glimpse of years of design work and hundreds, if not thousands of creative projects. The image below is a small excerpt of what you will find in the portfolio. Simply scroll down the page to see each project entry. After you scroll all the way to the bottom you can click “Previous Entries” to see even more. Feel free to share on Facebook and Twitter. You can be confident because you will be sharing absolute quality.

Recommendations for new projects are always very welcome. You can contact me here.

If you like what you see, don’t keep it to yourself. Give someone else a heads up by clicking on the Google +1 button at the top of the side bar to the right. I would really appreciate the gesture.

Graphic Design Portfolio Excerpt

Simtec Silicone Website 2007-2008

by Danny Cruz| Follow Danny @sixstringsensei on Twitter HERE

Simtec 2007 Website Screenshot
Simtec Silicone 2007 Tech Page Excerpt

Simtec Silicone Website Quality Page

Simtec Silicone, an ISO 9001:2000 certified, Wisconsin based company that specializes in silicone parts for industrial and healthcare applications hired me in early 2007 to redesign their existing wesite.  The plan was to use the existing website as a base instead of scrapping the whole thing and starting from scratch.  The HTML code was updated to comply with 2007 web standards, a new look was developed and CSS was implemented to stylize the site.  Additionally, an array of new images, pages and links where added including a brand new drop-down menu.  At the time, the new menu was created in DHTML.  I optimized the site for search engines and added a number of other nice features like a Google map for easy location and downloadable PDF certification documents.  You can’t see it in these screenshots, but both the page header and main image are animated.  The animation cycles through a number of their key products in order to showcase some of the company’s capabilities as soon as a visitor lands on the page.

In the end, the website looked like a brand new project way ahead of what was there before.  You wouldn’t even think it was the original site, revamped.  The client was very pleased and that lead to a phase 2 addition to the site a few months later.  Great company to work with.

Velauno Surfing, Kiteboarding & Windsurfing Promo Card

by Danny Cruz| Follow Danny @sixstringsensei on Twitter HERE

Promo Card Back I produced this promo card for Velauno in 2007 to help promote the sale of surf, kite and windsurf products by Dakine, Bic Surf, Thule, Cabrinha, Best Kiteboarding and Surftech.  The cards were printed on thick stock cover, full color on both sides.  These were handed out at races, beach events, malls, and also sent out with mail orders.  The success of this promo led to the creation of other similar cards soon after.

At the time I designed these, the surf industry was big into grunge art.  There is a lot going on in this piece which is characterized by busy visual elements and the lack of clean straight lines.  It’s a lot harder than it looks to get this style of artwork right.  The thing I like most about grunge is the vast amount of possibilities.
Promo Card Front Side

Full Page Ad in Ride Cycling Review Magazine Australia

by Danny Cruz| Follow Danny @sixstringsensei on Twitter HERE

Ride Magazine Cover

I created this advert back in December 2007.  It appeared in Ride Cycling Review in Australia, issue #39 Jan/Feb/Mar 2008.  A few other versions of it were featured in magazines in USA, South Africa, New Zealand and the United Kingdom.  The concept for the other ads was basically the same but promoted different products.  The ad was eventually adapted for use as a half page ad.

Magazine Ad

Dakine Ads for Mundo Rad Magazine

by Danny Cruz| Follow Danny @sixstringsensei on Twitter HERE

Mundo Rad Ad Issue 55Mundo Rad Ad for DakineThese are two of a series of ads I created for Velocity, Dakine Hawaii distributor for Puerto Rico and the Caribbean.  These were featured in Mundo Rad Magazine.  Apart from Dakine, Velocity distributes other prestige brands such as Thule Car Rack Systems, Oxbow, Bic Surf, and most recently Surftech Surfboards.

These ads were mostly laid out in Adobe Photoshop using elements and photographs provided by the Dakine ad resource.  I used the available elements plus created some of my own to develop the quality visual impact the company was looking for.  Some final details were added in Adobe Illustrator before being exported.

Mundo Rad Magazine Ad for Velauno

by Danny Cruz| Follow Danny @sixstringsensei on Twitter HERE

Surf Full Page Ad

This full page ad was part of a series of artworks created to promote the distributor of Surftech surfboards in Puerto Rico.  This one appeared in Mundo Rad Surf Magazine, Summer 2007.

I was looking for a bright colored theme with a look reminiscent of the Apple iPod ads of the time.  You can see this in the bright-colored bars running vertically and the use of silhouetted palm trees instead of people.

The ad also attempts to create awareness of the availability of other brands such as Dakine, Bic Surf and Thule Rack Systems.

Surf Art – JS Surfboards Sonic Fish

by Danny Cruz| Follow Danny @sixstringsensei on Twitter HERE

Art on a JS Surfboard I started painting surfboards back in 1998 while I was still in college.  I was ordering my personal boards from a local shaper from Puerto Rico who’s now a very good friend of mine.  I painted the first board he shaped for me and that led me to paint his team rider’s boards.  Soon, the regular customer base jumped in as well.

This creation is a JS Industries Sonic Fish that I painted for myself in September 2009.  The artwork is done with Uni Posca paint markers right over the final glassing.  Once finished, I spray a protective coating over the artwork in order to protect it.  This one turned out amazing, but after surfing the board I found it to be too big for me.  It went back to Surf Ride surf shop and eventually got sold.

My biggest inspiration when it comes to surfboard art is master surf artist Drew Brophy.  Check out his amazing work at drewbrophy.com.

Velauno Website 2002-2007

by Danny Cruz| Follow Danny @sixstringsensei on Twitter HERE

This project started of as a 3 month job and turned into a 5 year commitment.  We started with a concept to create a complete resource for local & visiting windsurfers, kiteboarders and surfers.  Over a course of 5 years there were many changes, updates and additions done.  The website proved to be the company’s most successful site since their founding in 1989.  It has recently been replaced with an entirely new site, but this version still remains one of the most beloved Velauno sites.