Rush Jobs Make the Day Shorter

Rush Magazine Ad SampleHa! So last night I get a call from one of the magazines I work with to sell me remnant ad space at half price.  Not a bad deal, so I bite.  I had to put a pro ad together in about 4 hours.  There were 3 people involved in the decision making so it was immediately apparent it was going to take longer.  Well longer it took, but in the end all the creative minds involved helped a 4-hour-design (6 hours really) come out better than expected.  Good thing I had all the photos needed.  Just a bit of color correction, cropping and resizing was needed.
Throw out rush magazine ad
This was my first idea: Spring theme. Needless to say, I didn't like it. Throw out!
Funny thing though… I send the ad out to the magazine and they write back saying there’s a sizing problem.  So I go look at it again, make sure it’s all good, and send it back.  Again they call me with problems.  I dissect the thing, open it in Illustrator, Photoshop and Acrobat and everything checks.  What the heck is going on?  I send out a final copy removing all the trim marks and file information; just bare bones.  I’m guessing they are screwing up the layout because of the trim marks.  As the email is going out, the phone rings.  It’s the lady from the magazine apologizing for a mistake in their layout settings that was causing the problem.  Hahaha!  Way to stress me out at the end there!  Well, all is good now.  I’m glad to know that all the attention I put in measuring is not lost. Ad comes out in print in May.

By Danny Cruz

Danny Cruz is a resourceful creative designer, publisher and lover of the ocean and water sports. He's also a musician and overall cool guy. Follow @sixstringsensei.

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