Promo Videos for RavX Cycling Lights

This is mostly a graphic design blog, but as many of you already know, my interests are many and I stray from the topic sometimes.  However, video filming and editing shares a very close relationship with graphic arts.  I recently created two promo videos for RAVX Inc. to help promote 2 of their new cycling lights.

The first one was recorded mostly with a GoPro HD Hero camera while mountain biking at night in North County, San Diego, CA.  Most of the photography and some of the smaller clips were shot with a Canon 7D SLR camera with a 60mm EF prime macro lens.

The second video was recorded with the same Canon 7D and a couple of studio soft box lights and a pair of fluorescent hard lights. It was supposed to be something quick and was to be done in about a days worth of work. We had to reshoot some of the hand sequences since we were coming up with the “script” as we moved along, but in the end it came out pretty good.

Due to time constraints, I quickly put together a soundtrack in Apple Garageband for both videos. It was what I had available on the computer I had on site and I had to make it work. Usually, building the soundtrack for a video is considerable more time consuming and I reserve that to Apple Logic Pro.

By Danny Cruz

Danny Cruz is a resourceful creative designer, publisher and lover of the ocean and water sports. He's also a musician and overall cool guy. Follow @sixstringsensei.


    1. Hi Tim, yeah, they’re super versatile even with the fixed super wide lens. I was using 3 at the same time for my drum videos to get different angles. They don’t like low light situations though. I had to really tweak the footage in these videos to help improve the contrast between dark and light areas. -Danny

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