I produced this promo card for Velauno in 2007 to help promote the sale of surf, kite and windsurf products by Dakine, Bic Surf, Thule, Cabrinha, Best Kiteboarding and Surftech. The cards were printed on thick stock cover, full color on both sides. These were handed out at races, beach events, malls, and also sent out with mail orders. The success of this promo led to the creation of other similar cards soon after.
At the time I designed these, the surf industry was big into grunge art. There is a lot going on in this piece which is characterized by busy visual elements and the lack of clean straight lines. It’s a lot harder than it looks to get this style of artwork right. The thing I like most about grunge is the vast amount of possibilities.
